Empowering Ecommerce Success
Better Shopify Stores.
Stronger Organic Growth.
At Cape Wired, we help product-focused Shopify stores grow. Using proven ecommerce SEO and GEO strategies, we boost organic visibility and brand presence. With hands-on experience, we craft tailored solutions to unlock your store’s potential.
Built by an Ecommerce Operator
Cape Wired was founded by Daniel Jones, a Shopify Partner with more than a decade of hands-on ecommerce experience across three very different product categories.
Daniel created the beard-care brand RUNESILK, acquired and rebuilt LowCostBeer on Shopify, and grew TENGA UK to more than £360,000 in annual revenue before selling the store to the brand’s global manufacturer.
From personal care and craft beer to specialist adult products, that experience has built a practical understanding of what product businesses need to grow: stronger stores, clearer positioning, better organic visibility and commercially focused decision-making.
Shopify Development
Build, redesign and improve Shopify stores with commercially focused layouts, better user journeys and custom functionality where it adds genuine value.
Ecommerce SEO
Strengthen your store’s technical foundations, product and collection pages, internal linking and supporting content to attract relevant organic traffic.
GEO & AI Search Visibility
Help search engines and AI platforms understand and surface your business through clearer content, structured information and stronger authority in search results.
Our Work
Ecommerce Experience in the Real World
Cape Wired’s approach is shaped by more than a decade spent building, acquiring, rebuilding and growing product businesses across very different markets.
RUNESILK
Shopify optimisation, ecommerce SEO and AI-search visibility
A founder-built beard-care brand strengthened through custom Shopify improvements, product-page optimisation and a targeted content strategy designed to increase both search visibility and sales.
LowCostBeer
WooCommerce recovery and Shopify migration
An acquired ecommerce business rebuilt from the ground up on Shopify, with a stronger store structure, clearer proposition and new product concepts developed around direct brewery relationships.
TENGA UK
Ecommerce growth and successful acquisition
An independently operated specialist retailer grown to more than £360,000 in annual revenue before being sold to the brand’s global manufacturer to strengthen its European presence.
More ways to work together
Specific problems get specific solutions, not a generic package
Beyond the core services above, these focused offerings solve particular problems on their own or alongside a wider project.
Product & Collection Optimisation
Turn existing traffic into sales with better product and collection pages.
Explore →Custom Liquid Development
Custom sections and components your theme editor can’t build alone.
Explore →Local SEO
Google Business Profile, citations and reviews for businesses with a physical presence.
Explore →Technical SEO Audits
A fixed-scope review of crawlability, speed and technical site health.
Explore →Ecommerce Content Strategy
Buying guides and content planned around real customer questions.
Explore →Get expert guidance
Is your current store helping the business grow, or holding it back?
Share what you sell, what isn’t working and where you want the business to go. Cape Wired will help you work out the right next step — whether that’s a Shopify build, a migration, an SEO project or ongoing support.